World Auto Auctioneers Championship – Case Study

The World Auto Auctioneers Championship gathered auto dealers, auctioneers, ringmen and combo teams to compete for the NAAA competition's grand prize.



We had an incredible crew with us for the National Auto Auction Association’s  World Auto Auctioneers Championship held in Plainfield, IN on April 25th and 26th. This is the second year Cheshire has handled the AV for this complex show in which a team of 15 techs managed all aspects of the show. Tim Peterson, Cheshire’s Director of Technology, developed the overall plans for the production and oversaw all technical elements required to produce four simultaneous live streams covering all the action.

The National Auto Auction Association was launched in 1948 as a trade association “to nurture and safeguard” what was “a fledgling industry of about 340 auto auctions in the United States.” These wholesale auctions, open only to auto dealers, is where vehicle dealerships purchase used autos at wholesale, for resale on their lots.

The World Auto Auctioneers Championship is a competition, held annually. This year 83 competitors from across the country participated in the event, entering in the categories of auctioneer, ringman, and/or teams of auctioneer and ringman together. The competitors were evaluated by a panel of judges on a variety of attributes of their selling style, and the winners took home trophies and cash prizes.

The competition is layered on top of the normal operations of the auction house, so the organizers have to balance the needs of the competition with ensuring smooth operation of the business taking place between the bidders and the auctioneers. The “audience” for this show is primarily family and friends of the competitors, plus the dealers who participate by buying the vehicles.


Cheshire had the challenge of livestreaming a national competition in which competitors auctioned off automobiles simultaneously across four lanes of an auction facility in Plainfield, IN. It was essential that we capture the feed from those competitors, as well as the reactions of the four judges, and the interactions with the crowd, composed of auto dealers bidding on the cars.

We also needed to develop a new way of allowing the MCs to easily interview contestants off the auction floor, so these interviews could be broadcast interspersed during the breaks between competitors.

With autos rolling in and out, it was also essential to set the environment up in a way where equipment, cables and staff would be safe.


At the show, there were four separate lanes used for the preliminary round, through which autos came through one by one. In each lane, auctioneers, ringmen and/or teams competed by selling those autos to the crowd of buyers, three per competitor. All four of the lanes were livestreamed to an online audience, which required two techs and substantial technology per lane.

One tech had the responsibility of switching between multiple remote control cameras following the auctioneer, the ringman, the dealer audience and the judges. The other tech handled the live streaming portion, ensuring the names of competitors were posted on screen, the livestream feed and audio were smooth and that the feed was optimal. Two audio techs monitored the audio feeds coming in from all of the lanes, and Cheshire’s Max Mannino managed the overall audio.

Because automobiles would be rolling through areas with cameras, internet and audio feeds, all cables had to be routed across the ceiling so the autos would not roll over and damage them.

Cheshire’s equipment took up a lot of space—seven tables filled with A/V equipment—and staff had to be far enough from the action in order to not obstruct or interfere with the activities, but close enough to see well and capture the excitement and action of the competition.

In addition to the competition area, a stage was set up as an interview platform for the Masters of Ceremony to interview competitors. To facilitate and streamline the interview process, cameras were installed so that the MCs simply had to press a button to record the interviews whenever they were ready, rather than having a dedicated camera crew stationed there.

These short interviews were fed directly to the central livestream station and then played back during breaks throughout the livestream.

To optimize onsite set up, Tim ensured that much of the equipment for the show was pre-assembled and pre-wired before it was shipped.

Once chosen from among those competing in the preliminary round, the finalists moved to a fifth auction lane where they were surrounded by car dealers bidding on the final autos, all 16 judges, and those competitors who did not move on to the finals.

In a closing ceremony, finalists were announced and awards given out on the main stage. The winners of the competition included Auctioneer TJ Freije of Clayton, Indiana, Ringman Levi Weseman of Bloomingdon, Indiana, and the Team of Auctioneer Dustin Taylor of Horton, Alabama and Dallas Massey of Starkville, MS.


Cheshire was honored to work on the World Auto Auction Competition for a second year, and is looking forward to the 2025 competition.

Tim Peterson remarked, “In this business, every event we do requires us to step into someone else’s world and learn what’s important to them, so that we can support them with technology in the most effective manner. Before our partnership with WAAC, I had no idea what it meant to run a car auction, much less an auctioneer’s championship, but now having worked with them for the past two years I am confident that we will be able to make next year’s event better than ever before.”

He did say that he has no plans to switch careers and become an auctioneer anytime soon. “They have to talk too much and too fast, and I prefer to talk as little as possible.”


Tim Peterson
Director of Technology

The Cheshire technology set up for NAAA's World Auto Auction Championship
Behind the scenes at NAAA's World Auto Auction Championship
Laying the stage at NAAA's World Auto Auction Championship
More equipment at NAAA's World Auto Auction Championship
Running cables through the ceiling at NAAA's World Auto Auction Championship
Part of the crowd at NAAA's World Auto Auction Championship
An MC interviewing a competitor
Behind the scenes at NAAA's World Auto Auction Championship
Equipment used at NAAA's World Auto Auction Championship
Behind the scenes at NAAA's World Auto Auction Championship
Photographing the team for NAAA's World Auto Auction Championship
The Cheshire/NAAA Team at NAAA's World Auto Auction Championship

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