The Rise of Trade Shows from the 20th Century to the Present – Part II
The 20th Century saw a dramatic evolution in trade shows with the advent of Convention Centers to the digital revolution ushering in experiential Marketing.
The Surprising Early History of Trade Shows – Part I
It will come as a surprise to most people that the history of trade shows can be traced back to around 3000 B.C.
The Success Principles of ELL Events’ Tawana LaMar
ELL Events’ Tawana LaMar has built a successful business based on the principles of trust, connection and shared experience.
From 1893 to Today: The Evolution and Power of Experiential Marketing
From its “birth” at the 1893 World’s Columbian Exposition, experiential marketing has grown exponentially to the powerful tool it is today.
10 AV Mistakes That Can Derail a Live Event
Avoid the 10 most common AV mistakes that can derail a live event. Learn how proper planning and professional AV support can ensure a seamless experience.
Matt Duelka Blends Experiential and Passion for Technology
Matt Duelka’s unique, non-traditional background in experiential marketing plus his love of technology give him an edge at Cheshire AV.
Rocket NFL Super Bowl Experience Case Study
Discover the collaborative power of No Hot Ashes, Supper, and Cheshire AV in creating the NFL Super Bowl LX Experience for Rocket.
Why Use Kiosks at Your Trade Show Booth?
Computer kiosks at trade show booths bring a level of visitor interactivity that increases traffic, engagement, and lead generation.
Trade Show Giveaways for 2026
If you’ve ever exhibited you know how crucial giveaways are for driving booth traffic, engaging attendees, and reinforcing brand recognition. Take a look at these fresh promotional trends for 2026.
Hosting Live Events in an Unstable World
These resources for meetings professionals provide guidance to manage risk against upheaval beyond your organization’s control.