Cheshire’s National Account Manager Sarah Casale didn’t set out to build a career in audiovisual production, but her background in graphic design and motion graphics made it a natural fit.While studying graphic design at Rochester Institute of Technology, Sarah joined RIT Production Services, creating motion graphics for campus productions and live sports broadcasts, including RIT Hockey games. That experience led to a position in the control room supporting live ESPN broadcasts, where she gained firsthand experience in the fast-paced world of live production.
Asked whether she has always been a sports fan, she says she enjoys tennis and hopes to spend more time on the court, then laughs, “I’m originally from Philly, where a love of sports is required.”
From there, Sarah joined Optic Sky Productions, where she expanded her experience in commercial advertising and live events, working with clients including Wegmans, Google, and Amazon.
In February 2026, she brought that experience to Cheshire AV as a National Account Manager, where she combines creative problem-solving with a client-first approach to producing successful events. She enjoys collaborating with clients and project teams alike and believes strong relationships are the foundation of every successful project.
“That’s everything,” she says. “If our clients know we care about them, have their backs, and are doing everything we can to make their event successful, that’s most important.”
That philosophy shapes her approach from the very beginning. Sarah takes time to understand each client’s goals and what success looks like for them before asking one of her favorite questions: “What are your guardrails?” From there, she develops solutions that maximize impact while respecting budget, schedule, and project goals.
“My goal is to keep people happy and excited about their event,” Sarah says. “I believe transparency and honesty are essential to making that happen.”
Sarah continues to blend her creative background with live event production, serving as a bridge between creative vision and technical execution. She is passionate about expanding Cheshire’s creative capabilities through branding, motion graphics, and content development, creating experiences that are not only technically successful but also visually engaging and memorable.
