Tim Peterson

Tim Peterson

Director of Technology

What inspired you to get into your current career? 

When I was young I was interested in all things pipes and wires, which included making things out of Tinkertoys that looked like they were gadgets wired together. My dad, a software engineer, introduced me to the basics of electronics and computer programming by the time I was 10, and from there I taught myself all about computers using mainly books and the internet. I got a Masters degree in Computer Science from RIT, but along the way I started helping with A/V for various events, and realized that I was more interested in using technology in a physical way than just sitting in an office writing software. I turned down an offer to join a Ph.D. program and instead worked for several different theaters as well as freelancing with Cheshire for a couple years before I came on full time.

What is your personal philosophy about working with clients? 

I enjoy being able to tackle interesting challenges that result from each client’s needs and successfully design and execute a solution that meets or exceeds their expectations. This sometimes requires assessing the client’s internal capabilities in order to decide what level of support and guidance they need in order, for instance, to provide us with video content that will work well on a custom video display. Even if we’re only asked to build a video wall, I find it helpful to try to understand the larger context, both in terms of the client’s plans for the whole event as well as the other technical plans that other teams are working on, so that everything can fit together seamlessly once we get to the show site.

If you were a Superhero, who would you be, and why? 

Who’s that speeding over the city with the assistance of a web of thin strands connected to every building? No, it’s not Spiderman, it’s the Technology Wrangler! He knows where every single wire goes and is always prepared to create a complex network of cables and gadgets that holds the show together. If you need to get connected, just say the word and he’ll appear at your window with just the right cable to get you plugged in.

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