wesomeWhen partners John Dubreville, Director of Sales and Brendan Bulluck, Owner of Hale Expo Services, recently acquired a separate company Great Lakes Expo Services, that move opened the door to a closer collaboration with Cheshire AV than ever before. As general service contractors in the decorating, tradeshow, and expo industry, their strategic, growth-oriented expansion now enables them to serve clients across central and downstate New York, as well as Connecticut.
“We’re very excited about it because the group that we purchased does a lot of work with New York State Associations, as well as with some great educational and trade companies,” explained John. “Great Lakes Expo is an amazing company. They have an awesome team. We look forward to taking over their accounts to make them even better and stronger and bringing in partners like Cheshire.”
The first major collaboration between Great Lakes Expo and Cheshire AV following the acquisition was Palmer Food Services’ impressive “trifecta” event in September at the Joseph A. Floreano Rochester Riverside Convention Center, celebrating the company’s 175th Anniversary. To mark five generations of success, Palmer hosted a three-part celebration—a food show, a gala, and a VIP dinner—designed to spotlight its history through immersive audio-visual storytelling.
John explained that Cheshire took Palmer’s extensive archive of information, photos, stories and milestones, scripted it, and turned it into a powerful presentation.
“Cheshire was very thoughtful with my clients. I didn’t have to worry about turning my clients over to them, because I bring in the specialists, and that’s how I consider Cheshire. They’re a very thoughtful, very thorough and very professional company, and one where I don’t have to feel like I have to be the intermediary…one that can deal directly with my clients.”
That hands-off confidence, John said, is intentional. He prefers to give Cheshire the freedom to innovate and introduce ideas or technology with which John may not be familiar.
At Palmer’s event, that approach paid off. “The food show was really unique because they held a competition called Beat the Butcher,” John recalled. “Cheshire set up a live feed camera shot, split to show two competing professional butchers. The feed presented live action shots, in the middle of the trade show floor, from overhead so people could watch the butchers cutting filets while the emcee was presenting color commentary, similar to Iron Chef.”
“It was exciting! I did not have one moment of hesitation in turning it over to Cheshire to do it that way.”
“Having that type of confidence is a very rare gift. Cheshire mirrors and represents your company in the best way possible. They know your level of expectations and what your core brand is and they make sure they parallel that and they exceed it. Everyone is always looped in.”
“What I like about Cheshire is they’re always looking at the next step. They have the greatest technology today, but they’re already looking five year, ten years down the road to say ‘Here’s where we need to be and why we need to think about it,’ and that’s what I love about them.”
