At Cheshire, we take great pride in building strong industry relationships. When a valued colleague embarks on a new opportunity, we celebrate their success. Such is the case for Alicia Gazda.Alicia has stepped into an exciting new role as Business Development Manager at Pellucid Travel, bringing over 11 years of experience in the hotel industry and a wealth of expertise from her time as Convention Sales Manager at Visit Rochester. With a deep understanding of travel logistics and event planning, Alicia is eager to leverage her background to provide stress-free housing solutions that streamline the event planning process so organizations can focus on delivering a successful experience.
Pellucid Travel specializes in group travel, destination support, and event management, using innovative technology to create seamless experiences—all at no cost to the client. Whether it’s coordinating large group travel, managing accommodations, or streamlining event logistics, Pellucid ensures every detail is expertly handled. Their tech-driven solutions provide real-time updates, efficient coordination, and personalized service. Active in 42 states and 80 cities, Pellucid operates over 2,000 events with a 98% retention rate nationwide and occasionally extends its services internationally. Guided by core values of trust, transparency, and making good things happen for others, Pellucid Travel delivers smooth, stress-free travel experiences while maintaining a commitment to exceptional service.
Alicia’s role goes beyond simply booking hotel rooms–it’s about strategically matching events and teams with the right accommodations while eliminating the challenges that come with large-scale group bookings. She takes a hands-on approach, working closely with hotels to negotiate the best rates, secure optimal locations, and ensure a seamless experience for attendees and every team. She understands that lodging logistics can be overwhelming, and she’s committed to making the process smooth so that meeting planners and event organizers can focus on their events–not the headaches.
“I have the privilege of working with incredible teammates who all possess a deep understanding of our clients’ needs,” Alicia shares. “We don’t just book hotel rooms; we create solutions. Whether it’s visiting hotel properties in advance, being on-site, troubleshooting last-minute changes, our goal is to make every event run smoothly.”
Pellucid’s tagline, “making good things happen for people,” is more than just a slogan. Alicia can attest that it’s their mission, and one that she embraces daily. She thrives on building strong partnerships with hotels, CVB’s, event organizers, and sports teams across the country, ensuring that every client gets the best travel experience.
As Business Development Manager, Alicia sees this role as an exciting opportunity to continue her professional growth while utilizing the skills she has honed over the years, especially her passion for relationship-building.
“I’m thrilled to be able to maintain strong connections with my former colleagues across New York State while expanding partnerships with clients and hotels nationwide. My passion is rooted in tourism, fostering lasting relationships, and continuing to be a piece of the puzzle in delivering exceptional event housing solutions.”
Reach out to Alicia to discuss tailored housing solutions for your next event. She can be reached by email at Alicia@PellucidTravel.com or by phone at 585.404.3883.


